Mid-Level Vehicle Software Engineer – UK
Automotive ECM/TCM/PCM Tuning & Reverse Engineering
Full-time | Office-based | Letchworth, Hertfordshire, UK | Travel to US HQ as required
Role Purpose
We are looking for a dynamic and technically capable engineer who can contribute quickly to authorized automotive ECM/TCM/PCM reverse engineering, calibration research, tuning parameter mapping, embedded tooling, and workflow automation. This role suits a hands-on engineer with strong assembly, diagnostics, and programming fundamentals who can work independently, learn advanced software and hardware techniques, and support delivery across modern vehicle platforms.
Key Responsibilities
- Reverse engineer automotive binary files and perform structured firmware analysis using IDA Pro/Ghidra to support authorized tuning and product development.
- Learn, develop, and validate software and hardware access methods for modern automotive control modules within approved engineering scope.
- Use off-the-shelf reverse engineering, diagnostics, calibration, and data analytics tools to accelerate investigation and delivery.
- Identify, define, and map vehicle tuning parameters, calibration tables, map-switching logic, and related ECM/TCM/PCM behaviors.
- Develop scripts, utilities, and automation to improve repeatability, analysis speed, documentation quality, and engineering efficiency.
- Provide practical technical input during project kick-offs, engineering reviews, sprint planning, and delivery meetings.
- Work autonomously on assigned modules, escalate risks early, and support entry-level engineers when required.
- Maintain clear technical documentation, test notes, assumptions, and release evidence in line with engineering protocol.
Required Experience
- Minimum 4 years of experience in software reverse engineering, embedded/automotive electronics, or a closely related domain
- Strong understanding of assembly language, including TriCore, PowerPC, and/or multicore automotive architecture
- Hands-on experience with IDA Pro and/or Ghidra
- Solid programming capability in C/C++, C#, and Python for tooling, automation, prototyping, and analysis workflows
- Good working knowledge of Visual Studio
- Good understanding of CAN bus, diagnostics, UDS, CCP/XCP and KWP2000 concepts
- Hands-on with automotive programming, flashing, data logging, and calibration tools
- Awareness of current developments in automotive security and embedded communications
- Demonstrable analytical thinking, structured problem solving, and attention to detail
Desirable Skills
- Automotive aftermarket tuning, calibration, datalogging, flashing, or diagnostics product experience
- Additional embedded systems experience, including hardware interfaces, debugging, or bench-level investigation
- Exposure to calibration workflows, map switching strategies, vehicle data analysis, or tuning product development
Candidate Profile
A resilient, tenacious, and curious engineer who enjoys complex technical problems and can move quickly from analysis to working solutions.
What We Offer
- Competitive compensation
- Bonus scheme
- Pension scheme
- Health care package
- Life insurance
- UK holidays
- Technical training and career development
About Us
HP Tuners is the premier tuning and diagnostics solution for vehicle aftermarket performance with over 20 years of expertise.
Resume to: europeemployment@hptuners.com
Please Note: This job description is a guide to principal duties and is not exhaustive. Employee may perform other related duties as negotiated to meet the ongoing needs of HP Tuners Europe Ltd.
Senior Vehicle Software Engineer – UK
Automotive ECM/TCM/PCM Tuning & Reverse Engineering
Full-time | Office-based | Letchworth, Hertfordshire, UK | Travel to US HQ as required
Role Purpose
We are seeking a senior embedded software and vehicle engineering specialist to develop authorised tuning access methods, calibration enablement features, and secure toolchain capabilities for modern automotive ECM, TCM, and PCM platforms. The role combines reverse engineering, embedded security research, diagnostics, automation, and product delivery within a controlled engineering environment.
Key Responsibilities
- Develop authorised security research and tuning access solutions for current-generation ECM/TCM/PCM platforms.
- Reverse engineer automotive binaries, bootloaders, calibration structures, and diagnostic flows using IDA Pro, Ghidra, and custom tooling.
- Analyse ECU hardware, debug interfaces, memory devices, and communication paths to identify practical, repeatable engineering solutions.
- Design, validate, and document secure bypass, unlock, read/write, and recovery workflows for integration into commercial tuning products.
- Build internal tools and automation in C/C++, C#, and Python to improve analysis throughput, validation quality, and deployment efficiency.
- Contribute technical input to product roadmaps, project kick-offs, design reviews, release readiness, and risk assessments.
- Maintain clear engineering records, test evidence, release notes, and procedures aligned with company protocols.
- Work autonomously, mentor less experienced engineers, and collaborate with software, hardware, product, and support teams.
- Ensure all research, testing, and deployment activities are compliant with internal authorization policies.
Required Experience
- 5+ years in embedded software reverse engineering; 8+ years overall engineering experience preferred
- Proven delivery of software and hardware exploit-development techniques in embedded or automotive systems
- Hands-on experience with JTAG, OBD, bench flashing, ECU debug/programming interfaces, and recovery processes
- Strong understanding of TriCore and PowerPC architecture, instruction sets, memory maps, and boot processes
- Deep knowledge of CAN, UDS, KWP2000, CCP/XCP, bootloader behaviour, diagnostics, seed/key concepts, and secure access workflows
- Strong C/C++, C#, and Python capability, including tooling, automation, parsing, and binary analysis utilities
- Ability to diagnose ambiguous technical issues, structure experiments, and communicate findings clearly
Preferred Qualifications
- Automotive aftermarket tuning, calibration, datalogging, flashing, or diagnostics product experience
- Formal training or demonstrated expertise in reverse engineering, embedded cybersecurity, or automotive security
- Experience with Visual Studio, TFS/Azure DevOps, CI workflows, version control, and structured engineering release processes
- Degree in Computer Science, Electronics, Embedded Systems, Automotive Engineering, or equivalent practical experience
Candidate Profile
Analytical, hands-on, discreet, delivery-focused, and comfortable working with complex embedded systems where documentation may be limited.
What We Offer
- Competitive compensation
- Bonus scheme
- Pension scheme
- Health care package
- Life insurance
- UK holidays
- Technical training and career development
About Us
HP Tuners is the premier tuning and diagnostics solution for vehicle aftermarket performance with over 20 years of expertise.
Resume to: europeemployment@hptuners.com
Please Note: This job description is a guide to principal duties and is not exhaustive. Employee may perform other related duties as negotiated to meet the ongoing needs of HP Tuners Europe Ltd.
Technical Sales Engineer (Mid-Level) – Europe
Education: Experience/proven track record in similar role
HP Tuners is a leader in the global automotive aftermarket; our core function is the development of software and hardware technologies for modern vehicle diagnostics and calibration. We are growing rapidly and are looking to add a motivated Technical Sales Engineer to our high performing team in Europe. The new employee will ideally be based out of our modern offices in Letchworth, Herts, UK – strong candidates outside of the UK will be considered and will have the opportunity to be home based.
To be successful, you must have a people and customer-centric mentality, strategic thinking, strong work ethic, and bring a passion to win every day. If you are tenacious and resilient with hands-on technical sales experience, an interest in technology and a passion for automotive, then HP Tuners Europe may be the right place for you to demonstrate your skill, develop your talents, and earn an excellent living.
The Role
Reporting to the Director European Operations, you will work in collaboration to develop the European Dealer and Reseller Network; the commercially minded and motivated individual is required to deliver against the European sales strategy. The individual will have hands-on tuning/calibrating experience in the Automotive Aftermarket industry – a knowledge of the Powersports sector will be a significant advantage.
- Support the development of the sales pipeline: individuals, tuner shops, dealers, resellers
- Manage existing customers, promoting products and increasing sales
- Actively promote HP Tuners brand at promotional events; shows, club meetings, exhibitions etc
- Support the development of the European sales forecast and deliver to agreed plan
- Compile event reports and deliver feedback to agreed timelines
- Identify and assist with the documentation of Central European regulatory requirements
- Document any local technical and engineering development requirements
- Monitor and collate competitor information, products, pricing, technology developments
- Demonstrate products whenever possible, supporting customers and potential customers
- Provide pre-and-post-sales technical assistance and product education
- Arrange and carry out product training as required
- UK/European travel required – expect to be travelling approx. three days per week
- Ability to travel to USA minimum once a year for annual Company meeting
- Flexible working hours including weekend work
The Individual
- Experience in ECU/GCU Tuning, with relevant Sales experience in the tuning sector – knowledge or experience Powersports a significant advantage
- An Aftermarket Automotive enthusiast, you will understand the technical complexities of modern vehicles
- Analytical mindset – comfortable working with technical products and data
- Ability to understand the company’s products and become an industry expert
- Strong communication and written skills – fluent English, written and verbal; additional languages an advantage, French, Spanish and/or German
- Excellent organisational skills – able to manage multiple tasks and prioritise effectively
- The individual will be self-motivated and have a strong work ethic; ability to manage own time and priorities essential
- Strong knowledge of Microsoft Office products and CRM tools
- Excellent interpersonal skills with a fun “can do attitude” a must
- High attention to detail; resilience and tenacity required
- Ability to travel and work as and when required to support business needs
- Full training to be provided on commencement
Note – the job description sets out the main responsibilities of the role but should not be regarded as an exhaustive list of the duties that may be required of the post holder.
Compensation Package
- Salary – competitive
- OTE monthly bonus > 25% potential
- Pension scheme
- Health care package
- Life insurance
- Holiday – competitive + public holidays
Resume to: europeemployment@hptuners.com
Please Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of HP Tuners Europe Ltd.
Marketing Manager – Europe
HP Tuners is a leader in the global automotive aftermarket; our primary function is the development of software and hardware technologies for modern vehicle diagnostics and calibration. We are growing rapidly and are looking to add a motivated Marketing Manager to our high performing team.
To be successful, you must have a people and customer centric mentality, strategic thinking, commercial mindset and strong understanding of content creation. The role allows for a significant level of autonomy; you must be decisive and able to make informed decisions.
The Role
Reporting to the Director European Operations, you will be responsible for marketing HP Tuners Europe to the relevant audiences. By creating the strategy and delivering upon it, you will grow brand awareness and increase sales.
Marketing Strategy & Planning
- Create and refine the annual EU marketing strategy
- Review and adjust the strategy quarterly to stay on track
- Align marketing initiatives with overall company objectives
- Create and maintain annual EU marketing budget
Social Media Management
- Creating high level social media strategy designed to help the business achieve sales targets and brand growth
- Monitoring social trends to capitalize on viral opportunities
- Track post and profile performance and adjust content strategy accordingly
- Day to day management of social media coordinator – photo/video shoots, post-production, community outreach, industry engagement
Content Creation & Curation
- Brainstorming creative ideas for campaigns, education and engagement posts
- Storyboarding and scripting all content from dealer visits, product launches, training webinars etc
- Liaising with third parties and planning logistics for dealer visits, video shoots etc
- Source and curate content from our authorised dealer network
- Overseeing creation of educational longform videos for YouTube
Paid Advertising
- Build paid ad strategy for META platforms including messaging, audience and budget
- Creating video and photo ads for META platforms across various vehicle niches
- Monitor and optimize ad performance using META Business Suite
Website Management
- Creating website landing pages for paid ads funnel based on sales requirements
- Approve product pages before launch
- Ensure new supported vehicles are correctly listed
- Work with the US web team to maintain consistency on hptuners.eu
- Amending website pages as new products and services are updated
- Track user engagement and identify website improvements using Hotjar
- Analyse website performance using Google Analytics
- Review website articles for accuracy and EU relevance
Collaborating with Sales Team
- Gathering customer feedback for product, sales, support and marketing; compiling and sharing this with the relevant parties
- Promoting and conducting live training webinars
- Creating educational materials for distribution amongst the dealer network
- Notifying sales team of upcoming events, potential leads and market updates
- Liaise with sales team to support their efforts in key objectives
Influencer Marketing
- Identify and collaborate with relevant automotive influencers in line with marketing budget
- Negotiate contracts and manage influencer relationships
- Plan and execute influencer content campaigns
- Track influencer performance, deliverables and audience engagement
- Provide content ideas and storyboarding support for influencers
Event Planning & Execution
- Plan and coordinate industry events (car shows, race events) in line with marketing budget
- Manage logistics, branding, and promotional materials
- Network with industry professionals and capture event content
- Managing and overseeing events on the day; including problem-solving, welcoming guests, directing event set-up, communicating with staff and organisers
Social Media Reporting & Analytics
- Track key social media metrics using Sprout Social/Meta Business Suite
- Generate and analyse performance reports
- Adjust content strategy based on data insights
Email Marketing
- Create and refine email strategy for European market
- Creating/scheduling public and dealer emails for various campaigns in conjunction with US team (examples include product launches, webinar promotion etc)
- Keeping dealer email list up to date
The Individual
- Experience in the tuning/automotive aftermarket industry is essential
- You MUST love cars! You will not succeed in this role without a serious automotive passion
- Strong knowledge of the content creation process including storyboarding/scripting, filming, editing and posting. This is necessary to manage the social media coordinator
- Big picture thinker – ability to have broad vision and scope and be flexible and open to new opportunities/trends
- Strong communication and written skills – fluent English, written and verbal; additional languages an advantage
- Excellent organisational skills – able to manage multiple tasks and prioritise effectively
- Self-motivated and have a strong work ethic; ability to manage own time and priorities essential
- Strong knowledge of Microsoft Office, Adobe Creative Suite, Meta Business Suite, Meta Ads, Google Analytics essential
- Creative director skills are essential, must be able to conceptualise, direct and execute on creative ideas
- Excellent interpersonal skills with a fun “can do attitude” a must
- High attention to detail; resilience and tenacity required
- Ability to travel and work as and when required to support business needs
- Full training to be provided on commencement
Compensation Package
- Competitive salary
- Annual bonus
- Pension scheme
- Health care package
- Life insurance
- Holiday – competitive + public holidays
Resume to: europeemployment@hptuners.com
Please Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of HP Tuners Europe Ltd.
